Blockride — end-to-end.
Rider and driver apps plus on-chain settlement dashboards for a mobility startup built on Solana. From clickable prototype to shipped MVP — 1,000+ waitlist signups and 2× Solana Hackathon Honorable Mentions before public launch.
Three trust gaps blocking a mobility platform from gaining traction.
Blockride is a Web3 mobility platform on Solana — ride-hailing meets on-chain settlement. The model is compelling, but three design challenges were preventing users from trusting it enough to engage:
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01
Transparency gap
Investors couldn't see how their capital was being deployed after committing funds. Money went in — visibility stopped there.
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02
ROI legibility
Users couldn't quickly determine whether their investments were performing. The data existed — it just wasn't readable at a glance.
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03
Driver trust signals
Fleet operators feared exploitation due to unclear loan terms and repayment structures. The product asked for commitment before it had earned it.
"I want to support drivers, but I don't trust the current systems. I have no clear way."
Stakeholder workshop output — 60+ screens, two audiences, one coherent system
Research-led, two audiences, one coherent system.
I started with user interviews and contextual research across both segments — investors and driver-operators — which immediately surfaced how differently each group experienced trust failures. Investors needed visibility; drivers needed clarity on terms.
Stakeholder workshops with the founding team aligned on product priorities and helped me define the information architecture for the investor dashboard — a surface that had to communicate financial data without overwhelming users unfamiliar with DeFi dashboards.
The visual design phase was deliberate: I prioritised emotional barriers over data density. The goal was to make complexity feel managed, not hidden.
End-to-end: rider app, driver app, settlement dashboard, brand system.
170+ screens shipped across mobile and desktop — the full product surface: rider booking flows, driver onboarding and earnings views, and the investor settlement dashboard with real-time fund deployment visibility.
Alongside the product work, I designed a complete brand identity and design system for Blockride — tokens, components, and documentation engineered for the team to scale without me in the room.
1,000+ on the waitlist. 2× recognised at Solana's global hackathon.
Before public launch, Blockride amassed over 1,000 waitlist signups — a signal that the trust and clarity work had made the product legible and compelling enough to get people queuing.
The product also received 2× Honorable Mentions at the Solana Global Hackathon — recognition not just for the technical build but for the quality of the product experience.
From zero to 1,000+ before public launch.
Three surfaces. One coherent system.
"As Blockride's founding product designer, she transformed our platform from concept to shipped product — earning recognition among 1,000+ entries from 120 countries at the Solana Global Hackathon."
Core insight: trust is the foundational design challenge in fintech, especially in markets with histories of financial system failures. Technical complexity becomes approachable through intentional design — not oversimplification.