INTRO
In Africa, vehicle ownership can mean the difference between surviving and thriving
Capital providers and micro investors across Africa are eager to finance mobility but face two major pain points:
lack of transparency over how funds are deployed and difficulty measuring real impact.
That’s where Blockride began. An equittable marketplace to bridge this gap and unlock fair, transparent vehicle financing. It streamlines processes, improves reporting, and safeguards investments.
Capital providers and micro investors across Africa are eager to finance mobility but face two major pain points:
lack of transparency over how funds are deployed and difficulty measuring real impact.
That’s where Blockride began. An equittable marketplace to bridge this gap and unlock fair, transparent vehicle financing. It streamlines processes, improves reporting, and safeguards investments.
THE GOAL
Design a platform that makes financing:
Accessible to fleet operators.
Transparent so repayment progress is always clear.
Trustworthy for both operators and investors.
Design a platform that makes financing:
Accessible to fleet operators.
Transparent so repayment progress is always clear.
Trustworthy for both operators and investors.
Design Story
1. Listening to the People Who Matter
To understand the real problem, I spoke directly with potential users—institutions that needed financing—and stakeholders who wanted to invest. These conversations uncovered the frustrations and fears on both sides, from exploitative loan terms to lack of visibility into repayments.
2. Mapping the Experience
From those insights, I drew a user flow that outlined the structure of the platform. This helped clarify how investors would sign up, do KYC, fund vehicles, and monitor portfolio performance.
Design Story
1. Listening to the People Who Matter
To understand the real problem, I spoke directly with potential users—institutions that needed financing—and stakeholders who wanted to invest. These conversations uncovered the frustrations and fears on both sides, from exploitative loan terms to lack of visibility into repayments.
2. Mapping the Experience
From those insights, I drew a user flow that outlined the structure of the platform. This helped clarify how investors would sign up, do KYC, fund vehicles, and monitor portfolio performance.
"
I want to support drivers, but I don’t trust the current systems. I have no clear way to see where my money goes or if repayments are on track.
Oluwatobi Shokoya
"
The Solution
The result was a cohesive platform design with:
170+ dashboard screens tailored for investors.
A waitlist landing page that communicated Blockride’s value clearly.
A brand system ready to scale as Blockride grows.
The Solution
The result was a cohesive platform design with:
170+ dashboard screens tailored for investors.
A waitlist landing page that communicated Blockride’s value clearly.
A brand system ready to scale as Blockride grows.
1000
1000
+
+
WAITLIST SIGN UPS
2
2
SOLANA RECOGNITION
Blockride taught me that Web3 in fintech is as much about trust as it is about usability. By putting clarity and transparency at the center, we gave users confidence in a system they’ve often felt excluded from.
This project showed me the power of combining research, brand storytelling, and user-centered design to create solutions that matter in people’s lives.
Blockride taught me that Web3 in fintech is as much about trust as it is about usability. By putting clarity and transparency at the center, we gave users confidence in a system they’ve often felt excluded from.
This project showed me the power of combining research, brand storytelling, and user-centered design to create solutions that matter in people’s lives.