INTRO
For many Africans in the UK, sending money home is costly and stressful. Rubies UK makes it simpler.
Rubies UK is an innovative platform that not only enables seamless money transfers but also introduces individualized debit cards tailored to diverse financial needs. It stands as a beacon of financial inclusivity for Africans in the UK.
Rubies UK is an innovative platform that not only enables seamless money transfers but also introduces individualized debit cards tailored to diverse financial needs. It stands as a beacon of financial inclusivity for Africans in the UK.
THE BRIEF
A clean website that displays all the features
Well-mapped-out navigation
Monetization
A clean website that displays all the features
Well-mapped-out navigation
Monetization
My Role
I was responsible for conducting the UX research, designing wireframes, prototypes, usability testing, and making iterations based on the data collected and synthesizing user goals with business goals.
To start with, I had a brief session with the client to understand the business goals, then I used the design thinking process to uncover the user needs while accounting for business goals.
My Role
I was responsible for conducting the UX research, designing wireframes, prototypes, usability testing, and making iterations based on the data collected and synthesizing user goals with business goals.
To start with, I had a brief session with the client to understand the business goals, then I used the design thinking process to uncover the user needs while accounting for business goals.
Problem Definition
From the research, I was able to define the problem
HMW structure the page to enable users to access the most important information easily?
HMW help users in making decisions by selecting from the pricing plans available?
Problem Definition
From the research, I was able to define the problem
HMW structure the page to enable users to access the most important information easily?
HMW help users in making decisions by selecting from the pricing plans available?
300
300
%
%
CUSTOMER SATISFACTION
2500
2500
+
+
TOTAL IMPRESSIONS
Reflections
Working on this project reinforced my belief in the importance of conducting research and usability testing.
The research helped me in structuring the design according to the UK standard and
The usability test helped me identify ways to improve the experience of the website.
Reflections
Working on this project reinforced my belief in the importance of conducting research and usability testing.
The research helped me in structuring the design according to the UK standard and
The usability test helped me identify ways to improve the experience of the website.